Alejandro López
Summary
I am an experienced leader with technical expertise, executive leadership, and engineering management. I love solving challenging engineering problems, growing businesses, and leading teams. Among other things, I am dedicated to identifying opportunities and creating innovative business models that drive growth and success for businesses of all kinds.
When you need me:
- Redesigning a product from scratch or creating a new one
- Developing product monetization strategies to drive revenue growth
- Transitioning from legacy architectures to modular, scalable system designs with API-driven integrations
- Providing agile product leadership to guide organizational strategy and innovation
- Implementing quality assurance tools and guidance to ensure product excellence
Skills and Tools
Skills
- Highly organized / Strategic planner
- Leadership / Communication
- Agile methodologies. Scrum, Kanban
- Prioritization techniques RICE, MoSCoW
- Remote collaboration / Work from home
- Customer oriented / Data informed
- Technical & API oriented
- Creative designer / UI-UX
- Wireframes, mockups and prototypes
- Functional and non-functional testing
Software and Tools
- Atlassian, Trello, Slack, Skype, Teams
- Jira & Confluence Admin, Hubspot, Salesforce
- Adobe CC, Figma, Miro
- ProductPlan, ProductBoard, Segment
- MS Office, Google Workspace, PowerBI DAX
- GNU Linux Sysadmin, Docker, CD/CI
- Postman, Insomnia (API REST client)
- Version control (Git, Bitbucket, Github)
- Bash, Shell scripting, Frontend (HTML/CSS/JS)
- Databases (SQL and NoSQL), N8N
- BPMN Camunda UML
Professional Experience
Lead Project Manager - Wattwin (Energy Transition SaaS)
08/23 - Current
Key responsibilities include:
- Led key projects (with revenues exceeding €500K), driving project strategy, coordinating cross-functional teams, and ensuring timely and successful delivery aligned with business objectives and client expectations
- Provided technical expertise and guidance to clients, translating their business needs into effective custom solutions (Endesa, Repsol, Movistar, Banco Santander, among others)
- Developed and executed strategic plans to drive growth and customer satisfaction
Main achievements include:
- Actively contributed to internal projects across various domains, including operations, cost control, and process optimization
- Provided mentorship, training, and strategic challenges to multidisciplinary teams, fostering their growth and enabling them to reach their full potential
- Successfully delivered projects, ensuring smooth operations, optimizing performance, and resolving technical issues to drive customer success and business growth
Product Lead - Stockcrowd (Fundraising Fintech SaaS)
12/21 - 01/23
Key responsibilities included:
- Managed the product business unit on the leading national fundraising platform, directing product development, strategy, and market positioning to drive growth and success (Cruz Roja, Open Arms, AECC, among others)
- Collaborated with cross-functional teams (engineering, product management, sales) to deliver innovative solutions, drive product enhancements, and ensure customer success
- Developed and executed product strategies to drive business outcomes, leveraging market insights and customer feedback to inform product roadmaps
Main achievements included:
- Led the transition from a license fee-based model to a product-focused business, resulting in exponential growth in client acquisition and significantly impacting the company's revenue trajectory
- Drove business growth through the development and implementation of product features and strategies, resulting in improved customer engagement and retention
- Successfully collaborated with stakeholders to identify and prioritize product opportunities, driving business expansion into new markets
Product Lead - Dataguardian (Legal Tech SaaS)
11/20 - 12/21
Key responsibilities included:
- Managed the product business unit, directing product development, strategy, and market positioning to drive growth and success (Banco Santander, Tous, among others)
- Led the creation of a B2B product from conception to launch, ensuring alignment with customer needs and business objectives, and rebuilt the B2C product from scratch
- Defined, developed, and proved product monetization strategies and roadmaps to drive business outcomes
- Represented the company at industry events, such as the World Mobile Congress, to showcase products
Main achievements included:
- Successfully launched a new B2B product, driving significant revenue growth and market expansion
- Developed and executed effective product monetization strategies, improving customer engagement and retention
- Created and presented key presentation materials, including investor deck and commercial deck, to secure funding and drive business growth
Product Lead & QA - Kapture (Manufacturing SaaS)
08/17 - 11/20
Key responsibilities included:
- Managed products for the Tier 1 automotive manufacturing sector, leading product development, strategy, and delivery to meet industry standards and client requirements (Gestamp, Faurecia, among others)
- Designed and implemented Android and Win applications tailored to the distinct needs of industrial clients
- Ensured QA and compliance with industry standards and regulations in product development and delivery
Main achievements included:
- Successfully delivered products that met the stringent requirements of the automotive manufacturing sector, resulting in high client satisfaction and retention
- Developed and implemented mobile applications that improved operational efficiency and productivity for industrial clients
- Ensured high-quality products and services, resulting in zero major quality issues and improved customer trust
QA Lead - HotelBeds Roiback (Hospitality SaaS)
04/14 - 10/16
Key responsibilities included:
- Led the creation and implementation of a Quality Assurance department in the hospitality industry, establishing agile processes across Scrum projects (Catalonia, Barceló, Sercotel, among others)
- Developed and implemented QA standards and best practices, ensuring high-quality products
- Mentored and trained product owners and developers on QA standards and development best practices to improve overall quality and efficiency
Main achievements included:
- Successfully established a robust QA department, resulting in significant improvements in product quality and reduced defects
- Implemented Agile QA processes that improved testing efficiency and reduced time-to-market for new products and features
- Educated and trained cross-functional teams on QA standards and best practices, resulting in improved collaboration and overall quality of products and services
Frontend developer
2010 - 2014
Key responsibilities included:
- Designed responsive user interfaces for web applications, optimizing performance across devices and collaborating with backend developers to integrate APIs for seamless user experiences
- Ensured code quality and maintainability through code reviews, unit testing, and version control with Git, while participating in Agile ceremonies to enhance team collaboration and project delivery
Entrepreneurial Projects
Collaborative intelligence center
2013-14
Fostering the entrepreneurial ecosystem with the Cádiz Chamber of Commerce
StartupBus Spain
2012-13
Fostering and promoting the entrepreneurial ecosystem across Europe
Rural relocation
2012-14
Relocating nationals entrepreneurs into rural economies
eCommerce
2010-12
Subscription-based PaaS providing men's essentials
Education
Scrum Certified Product Owner (SCPO)
2018
Escuela Internacional de Gestión de Proyectos
Business Administration
2004-10
ESADE Business School
Fine Arts
2000-04
Academia de Bellas Artes Santa Cecilia
Languages
- Spanish (Mother tongue)
- English (Business fluent)
- Catalan and French (Elementary)